Cheap versus Value

Since the recession has hit, we have found that price has become such a huge issue that cheap is becoming confused with value. We know we can provide value but rarely do we attempt to compete in penny pinching bids, We just can’t compete with cheap.

Here’s an example you might be able to relate to:

In the print and design world there are two types of companies; those who value their clients and want to provide the best product based solutions and those that just want to sell print, whether it looks good or not.

GumBoogle & Gadzooks Printers just don’t care –
Just send us your file and whether it’s of adequate resolution, has appropriate bleed, or bad design, who cares? You’ll get your cheap business cards in just a few clicks and a few days later.

They will always be able to offer the best prices but rarely do they offer the best value.

Value.. what is value?

Value comes from product and industry knowledge these are two things most of these companies don’t have or might posess but choose not to use it because it is easier and quicker. Most people shopping online know what they want and have the tools and time to find the cheapest price. There is nothing wrong with trying to find the most for your money, except when the order goes wrong and you aren’t sure who to call or you’ve lost time and lost opportunities, that a reprint would never rectify.

When all of this happens, cheap no longer has value. It’s just plain cheap. In fact when all of this happens, you’ve failed to make an impact, need to spend more money to reach the finish line, and quite simply should have looked for value.

So are you looking for great design, quality print and a well finished product?
Or will cheap print and bland creative design do just as well?